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Customer Relationship Management
Latest Publications
“The CRM Outlook: Maturing to the next level“
‘CRM has reached a new stage of development making it more strategic and less of a buzzword in the corporate market.’ The CRM Outlook: Maturing to the next level considers the current hot issues surrounding contact center infrastructure, web communications, sales force automation, service and marketing applications, partner relationship management and analytics. The report reveals the main features of CRM software and identifies the traditional and new players in CRM providing comprehensive analysis into why so many CRM initiatives fail. Benefit from expert guidance into what you need to do before embarking or expanding to a full CRM initiative with implementation and best practice guidelines. Furthermore, fully understand why CRM is not just a technology project - as many organizations are finding to their cost.
Products and vendors analysed:
+ ATT Group/Portrait
+ Graham Technology/ GT-X7
+ Onyx Software/ Onyx Enterprise
+ Oracle CRM
+ Pegasystems CRM
+ Contents
1. Executive Summary
2. Market Position and Overview
3. Technology Directions
4. Market Directions
5. Web Analytical and CRM
6. Implementation and Best Practice Guidelines
7. Selected Products and Vendor Analysis
8. Appendix
+ Publisher
Datamonitor
Contact our Customer Service Staff
Are you looking for any specific information? Please contact us.
“The CRM Outlook: Maturing to the next level“
‘CRM has reached a new stage of development making it more strategic and less of a buzzword in the corporate market.’ The CRM Outlook: Maturing to the next level considers the current hot issues surrounding contact center infrastructure, web communications, sales force automation, service and marketing applications, partner relationship management and analytics. The report reveals the main features of CRM software and identifies the traditional and new players in CRM providing comprehensive analysis into why so many CRM initiatives fail. Benefit from expert guidance into what you need to do before embarking or expanding to a full CRM initiative with implementation and best practice guidelines. Furthermore, fully understand why CRM is not just a technology project - as many organizations are finding to their cost.
Products and vendors analysed:
+ ATT Group/Portrait
+ Graham Technology/ GT-X7
+ Onyx Software/ Onyx
+ Oracle CRM
+ Pegasystems CRM
+ Contents
1. Executive Summary
2. Market Position and Overview
3. Technology Directions
4. Market Directions
5. Web Analytical and CRM
6. Implementation and Best Practice Guidelines
7. Selected Products and Vendor Analysis
8. Appendix
+ Publisher
Datamonitor
Contact our Customer Service Staff
Are you looking for any specific information? Please contact us.
+Customer Relationship Management (CRM)
CRM covers the following topics:
| - Analytical CRM |
| - Operational CRM |
| - Contact Center and Voice Business |
Please use the form to ask us to search the market information you need.
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| info@palpha.com + tel (+852) 8190 5138 + fax (+852) 2865 4177 |
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Plus Alpha Limited Room 2104C, Tower 1, Admiralty Centre 18 Harcourt Road, Admiralty, Hong Kong |
